Category Archives: Marketing

5 reasons why you should buy gold from Dubai Souk

Dubai is known to be the City of Gold for many reasons. Not only does it have an entire souk dedicated to selling gold, buying gold in Dubai has always been popular especially amongst the expat community and visiting tourists. But have you ever wondered why this emirate is favoured when it comes to purchasingContinue reading “5 reasons why you should buy gold from Dubai Souk”

Questions every founder in UAE needs to answer

It’s no secret that the vast majority of startups fail. While the reasons for failure may vary, they all share a common cause: lack of research and preparation. To stand any chance of success, you must have a clear and concise business plan. Thankfully, it’s not as hard as you may think. To help you createContinue reading “Questions every founder in UAE needs to answer”

Multicultural Marketing: What It Is and How to Do It The Right Way?

Growing up as a first-generation Asian American, I lived between two cultures. One was the East-Asian culture my parents brought from Taiwan, which prioritizes the needs and desires of the family and emphasizes academic excellence. The other was the Western culture that surrounded me outside the house, which prioritizes the needs and desires of theContinue reading “Multicultural Marketing: What It Is and How to Do It The Right Way?”

Ways to Reach Customers Who Don’t Know They Need You

Event planner, lawyer, daycare owner, tow truck driver. Regardless of our chosen professions, it’s fair to say that we all want to build our businesses’ customer bases. It’s how we thrive. So it’s only natural for us to want to market our products or services to everyone, in hopes of capturing a larger audience andContinue reading “Ways to Reach Customers Who Don’t Know They Need You”

5 Ways to Improve Your Instagram Marketing

Instagram now has over 600 million active users who are scrolling their feeds, liking comments and responding to posts on a regular basis. Since more consumers are also engaging with their favorite brands on social media, having a strong presence on Instagram is a smart move to bolster your strategy, connect with your audience, and grow brandContinue reading “5 Ways to Improve Your Instagram Marketing”